Sunday, 29 August 2010
Sa-da-ko on the Men in Black 3 Soundtrack??
Monday, 21 June 2010
Guerrilla Marketing a Metal Band
"The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive;[1] and consumers are targeted in unexpected places."
I’ve tended to find that when working on a marketing project, these tend to be the most fun and you can really let your imagination work and this type of marketing and really do wonders for your campaign. Some great examples of this guerilla attack include flash mobs, and these adverts for charities and businesses:



So how can we apply this to marketing a band?

Well one of the best examples of this comes from a band I recently befriended on Facebook.
Here Lies Affliction are a North-West London band playing a mixture of hardcore in the same vein as Despised Icon and Hatebreed, they’ve really impressed me with their creativity in marketing by setting up a secret gig in the car park of this year’s Download festival. The video below is a good insight into how the day went for them and although the men in Hi-viz jackets and grumpy faces were quick to turn off the music there is a definite sense that the band made a mark and created new fans that day.
Saturday, 29 May 2010
Shipwreck Fest Gig Review - Preston
Shipwrecked Festival-Friday 21/05 Taken from Spineofgodreviews.
Providing an outright feast of metal was The Ship's Shipwrecked festival. Openers Nitronein warmed up the punters with some aggressive traditional metal. Frenzied galloping riffs dominated Nitronein's set which brought to mind classic bands such as Iron Maiden.
Subject 7 followed and lured the gathered metallers out of the beer garden and into the now boiling pub. Formed out of the ashes of Hockeymask Heroes, Subject 7 proved a much heavier prospect. They played a tight and enjoyable set which included a storming tribute to Dio with a cover of 'Holy Diver.'
Up next were By Any Means. The band managed to pack in a dizzying amount of memorable riffs into their short set. This got large amounts of the crowd moving, with the passion the band displayed leaving a clear impression on the audience. By Any Means crossed a large amount of metal genres which gave a well balanced and entertaining set.
Giving some modern hardcore were followers Sa-Da-Ko. Sa-Da-Ko drilled intensity into the mind of the audience with each song. The band were clearly into what they were doing, moshing in unison to the primitive beats. The suit and tie combos worn by the band were definitely deceiving as they proved themselves the heaviest band of the night.
If we're going to talk festival lingo then the special guests of the night were the fantastic Stormcorporation. Stormcorporation balanced prog and traditional metal in a way that you can appreciate the technicality but indulge in some headbanging. Some great guitar solos were on display and the band proved why they were that high up the lineup.
Headliners of the evening came in the form of You Will Fail. Brutality and melody collided together in You Will Fail's set with explosive results. The performance was littered with highlights such as the anthemic 'Punch Your Friend' which got the crowd going bezerk. You Will Fail ended their set with a catchy and technical instrumental which was a great reminder of why they are top of Preston's metal ladder.
Sunday, 16 May 2010
Recording Metal Tips and Tricks
Recording your own material is hard, not because of the techniques or work involved but because of how critical you become of your own work.
When we recorded “zer01” I remember we spend one evening discussing EQ’s and moving one fader up and down by millimetres over the space of about 6 hours during a mix down.
Now that the albums all done and it looks like we’ll have it available all over the top download sites in the coming months, we’ve started to discuss the possibility of a second album and it means I get to look over my old recording notes, reference material and start prepping, while doing so I stumbled across some great resources and thought I would publish it on the blog. It’s easy to forget the recording process and the creative side of being in a band while promoting and treating it like a business so rather than doing one of our band marketing hints & tips blog I thought I would start to give some serious hints and tips about the recording side of things.
For our first one here are some hints and tips from a couple of my recording heroes explaining how they do things.
You can also check out some of our own recorded material on the Sa-da-ko myspace or by checking out our Sa-da-ko Reverbnation Tune pack here, let us know what you thing and we not share some of your own production tips on the blogs comments bit.
Friday, 14 May 2010
Monday, 12 April 2010
Internet Radio Metal & Sa-da-kO

Friday, 2 April 2010
Join The Sa-da-ko Street Team!!!!
Its all started with The Dark Carnival, this was our album/video launch, we had over 350 people crammed into the grime filled bowels of Southport's Fox n Goose venue. Most who attended wore mask, dressed as circus freaks and drank themselves silly but most importantly bought our new CD!!
Here's a few pics of the crazies that represented:
We had the lot!!! fire breathers, fire poi, magicians, balloon animals the whole night was epic, big thanks to everyone involved. There's tons of pictures all over facebook, click our facebook tab to see more.
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This brings us to my next proposition, were are building a street team, we already have a few committed folks but we need your help!!
Sign up to the mailing list below and you will be let into the world of Sa-da-kO, join our street team and a whole universe of possibility awaits you.
For street team members we measure how much you promote us across the Internet and give you missions that reap massive rewards based on your own score. so come on get involved and join us as we infect the UK.
